Welcome to "The Detroit Project," our grassroots campaign
to prod Detroit automakers to build cars that will get Americans
to work in the morning without sending us to war in the afternoon
-- cars that will end our dependence on foreign oil.
response to the first phase of our effort was a rousing success.
Thanks to donations from people like you, we produced a pair of
top-of-the-line TV ads that received worldwide attention, including
segments on the Today Show, Good Morning America, the NBC Nightly
News, The O'Reilly Factor, and The View, as well as articles in
the New York Times, the Wall Street Journal, the Los Angeles Times,
and many, many other media outlets. Now we have produced a new ad
showcasing the high-mileage, high-performance cars and trucks Detroit
could build today -- but won't.
we have only just begun. Thank you for your support -- and be sure
to continue checking out the site for the latest on our campaign.
Campaign Slams Detroit, Washington as U.S. Gas Mileage Hits 22-Year
and the Detroit Project Rip Automakers for Broken Fuel-Saving Pledges
WASHINGTON, D.C. (May 5, 2003) - The heated debate over America's
dependence on Middle East oil returns to the airwaves this week
with a provocative new ad campaign challenging both Detroit car
companies and Washington policy makers to deliver fuel-efficient
cars and SUVs. The ads are a joint venture of NRDC (the Natural
Resources Defense Council) and the Detroit Project, an advocacy
group co-founded by author and columnist Arianna Huffington. With
humor and polish, they turn a glossy car commercial on its head
- showcasing the high-mileage, high-performance cars and trucks
Detroit could build today, but won't. Read
Sales Fell to Lowest Rate in 4 1/2 Years
By DANNY HAKIM, NY TIMES
DETROIT, March 3 Sales of the lucrative, gas-guzzling giants
of the auto industry the Escalades, Excursions, Suburbans
and other big sport utility vehicles are sliding, according
to figures released today. Analysts said that rising gas prices
and a drumbeat of criticism of S.U.V.'s figure in the slowing sales.
But the biggest culprit, they said, is a new wave of small and medium-size
sport utilities from Asian automakers that are chipping away at
a crucial profit center for the domestic auto industry. Read
The New York Times (2-22-03)
To the Editor: In
"Did My Car Join Al Qaeda?" (Op-Ed, Feb. 16), Woody Hochswender
seems to miss the point of the ads run by the Detroit Project, a
group that I co-founded. He has obviously fallen victim to an epidemic
of literal-mindedness that is sweeping the country. The use of exaggeration
to make satirical points is a venerable tactic in the tradition
of Jonathan Swift: savage humor at the service of passionate conviction,
intended not to provoke laughs but social change. Irreverence with
a purpose. Would Mr. Hochswender have also fumed about the outlandishness
of Swift's "modest proposal" that Irish babies be sold
for food? Read more...
the Boat on Oil Security
Draft Op/Ed by Robert F. Kennedy Jr. for the New York
February 12, 2003
President Bush is looking for his car keys in the wrong pocket.
Caught squarely in the public outcry over America's deadly addiction
to Middle East oil, the White House has latched on to hydrogen-powered
fuel cell vehicles as the solution. Read
believe the spin
A number of pro-SUV voices have been trying to discredit The
Detroit Project. Take a moment to read The Truth. Read
to learn more? Click here to read
The Detroit Project Frequently Asked Questions (FAQ).