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New
York Daily News (1-12-03) BY THOMAS HACKETT
For guilt trips, try an SUV
It's
called culture jamming, and the idea is to turn the skillful techniques
of advertising back on the companies that relentlessly try to sell
us stuff we don't really need. In two commercials first seen last
week, columnist Arianna Huffington suggested that SUVs, like drugs,
support terrorism. "This is George," a girl says of a
man at a gas station. "This is the gas that George bought for
his SUV. These are the countries where the executives bought the
oil that made the gas that George bought for his SUV. And these
are the terrorists who get money from those countries every time
George fills up his SUV." Huffington said she was trying to
"jolt into reality" Detroit auto makers and Congress,
which rejected legislation to raise fuel-efficiency standards. And
if the 30-second spots also lay a guilt trip on millions of SUV
owners, well, that's too bad.
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