Truth About The Detroit Project
of you may have recently heard some alarming things about The Detroit
Project based on a recent gossip column in the NY Post. We just
wanted to take a moment and set the record straight - please read
the letter below written to the Editor of the NY Post. Also
see the recent article in the Wash. Post.
New York Post
1211 Avenue of the Americas
New York, NY 10036-8790
January 13, 2003 Page Six column
writing to respond to the January 13, 2003 "Page Six"
column by Richard Johnson, Paula Froelich, and Chris Wilson, and
alert you to the gross misrepresentation of facts. Because the article's
foundation and subsequent details are all false, The Detroit Project
expects a full correction in the New York Post.
highlight the falsehoods paragraph-by-paragraph.
of the Hollywood celebrities behind the new campaign against gas-guzzling
SUVs are hypocrites who consume huge quantities of fossil fuels
in their stretch limos, Gulfstream jets and oversized Beverly Hills
Three of the four co-founders of The Detroit Project drive hybrid
vehicles, and the fourth has ordered a hybrid vehicle and is waiting
for it to be delivered.
producer Norman ("All in the Family") Lear, who is spearheading
the conservation crusade along with columnist Arianna Huffington,
built a garage for 21 cars five years ago which stands 45 feet tall."
Norman Lear is only one of more than a 1,800 individual contributors
to The Detroit Project. He is not "spearheading" the project,
he has not been involved in the creative process or strategic decision
making of the campaign, nor has he been involved in any of the planning
process of the campaign. None of our materials have his name on
Paltrow is appearing in ads for Lear's Environmental Media Association
(EMA) accusing SUV owners of supporting terrorism. But some of Paltrow's
neighbors find her to be an odd choice for an anti-SUV poster girl."
The EMA is not at all involved in The Detroit Project ads that began
appearing in major media markets last week. Furthermore, Gwyneth
Paltrow does not appear in any of the TV spots, and she has had
no contact whatsoever with The Detroit Project.
Chase and his wife are avid supporters of the EMA, but that doesn't
stop them from cruising around Westchester in the luxury of a SUV."
The EMA has no affiliation with these ads, and therefore Chevy Chase
has no affiliation with these ads, or The Detroit Project, and,
as we already mentioned, neither does EMA.
you can see, the article is factually incorrect, and shows a lack
of investigation into the facts about The Detroit Project. Had any
of the reporters involved requested a press release, interview,
or other background materials regarding the Detroit Project, we
would have been happy to provide it.
expect an apology and correction immediately. You have an obligation
to do so, as we have already been approached by other media outlets
that are using this fabricated article as a foundation for their
you for your attention to this matter.
of The Detroit Project